Thursday, October 29, 2009

Humor as a Technique of Social Influence

"Humor as a Technique of Social Influence," an article by Karen O'Quin and Joel Aronoff, focuses on a social experiment intended to discover whether humor can persuade its audience. Results seemed to show that, indeed, "humor increases the likeability of a communicator." And who couldn't be persuaded by likeability? I found this ad that, ironically, produces humor and promotes the "coldness" of Guinness beer. Likeability increases through its humorous form of being cold.

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